Japanese YouTuber Promotion Report Iwatani GOURLAB+

Japanese YouTuber Promotion Report Iwatani GOURLAB+

Video published on 2023.03.01

GOURLAB+ by Iwatani Materials, Inc. was promoted on the "Hiroyuki Terada - Diaries of a Master Sushi Chef" channel by YouTuber Terada, a Japanese chef living in the United States.

Mr. Terada is a famous YouTuber with over 2 million subscribers. As an authentic Japanese food chef, the content he provides is food-focused, and his viewers are highly engaged with chefs from around the world and those with a great interest in Japanese food.

GOURLAB+ performs 10 functions in one unit, the most unique one being the ability to cook like a pressure cooker using a microwave. Mr. Terada used GOURLAB+ to cook a dish with salmon and miso.

There have been many positive comments from viewers, and the number of views has been growing over the long term. This is a successful project that has been evaluated well by our client.

Iwatani Materials Co., Ltd.「GORLAB+」

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