Japanese Tiktoker Promotion Report XROSS DRONE PLATFORM
April 19, 2023 at 3:08 PM
Published on February 28, 2023
A Japanese company asked us to promote their construction-related product, drone surveying, through Tiktoker.We had a hard time finding influencers for this project because it was a very specialized product, but we assigned "kenchikushi_sho", an architect influencer, to the project.
Promotion Objective
To attract customers to XROSS DRONE PLATFORM
To increase awareness of drone surveying
Overal Measure
Drone surveying is a simple and easy method of surveying that can be done at about one-sixth the cost of the labor and cost that would normally be required by a surveyor. Since awareness of drone surveying is still low in Japan, we used influencers to promote awareness.
About the Appointed Influencer "kenchikushi_sho"
While working as an active architect, he is also active as an influencer.
He is a teacher of architects and an admired figure among students who aspire to become architects.