We are introducing No1 VPN provider 「ExpressVPN」YouTube promotion. %3Ciframe%20width%3D%221280%22%20height%3D%22720%22%20src%3D%22https%3A%2F%2Fwww.youtube.com%2Fembed%2Fb7hCF0cGqyI%22%20frameborder%3D%220%22%20allow%3D%22accelerometer%3B%20autoplay%3B%20encrypted-media%3B%20gyroscope%3B%20picture-in-picture%22%20allowfullscreen%3E%3C%2Fiframe%3EObjective: Acquisition of subscription usersTarget Audience: Japanese Male and Female 25 years old ~ Upload Date:1st Sep 2021「SUMASAPO Channel」 is where virtual IT concierge Haruka will appear.This channel provides easy-to-understand IT-related information, focusing on communication services that are difficult to understand.We asked them to tell the story of VPN, which are still not well-known in Japan, in an easy-to-understand and accurate manner.In addition, by comparing it with other companies VPN services, the video became a fair introduction to the service to the viewers.This campaign was the first time for ExpressVPN in the Japanese market, and the video was created after many meetings to convey the advantages of ExpressVPN in a natural and easy-to-understand way to viewers.As a result, the promotion was a great success, with many viewers registering for the service.There are also many comments from viewers, and it is important to analyze them to help create the next video.