Youtuber Promotion Report “Runhood” Part 1
May 23, 2023 at 3:29 PM
Portable Power Station "RUNHOOD" series HE 600 by Runhood Power Inc. was for the first time released on the Japanese market and promoted on “Satoshi’s Hobby Room” Youtube channel. The video was linked directly to Amazon with a special discount code.
About "Satoshi's Hobby Room" Youtube Channel
Mr. Satoshi is a Youtuber who uploads gadget-related videos and adult hobbies and reviews them thoroughly. His viewers have great interest in gadgets and are highly engaged in discussion, asking questions, providing comments, critics and suggestions. Below is the promotion video uploaded by Mr. Satoshi:
Video published on 2023.04.29
In the video, Mr. Satoshi explained every single part of the portable power station in detail in a way that is easy for viewers to understand. He owns extra tools to measure the efficiency of the product and tested it with several electrical appliances such as electric water pot, rice cooker and takoyaki maker. Even if the video is long, it could increase the curiosity and interest of viewers.
About "RUNHOOD" Portable Power Station
Runhood is a portable power station that has never existed before with the main features below:
Replaceable battery design. Even if the battery runs out of charge, it can be immediately used again by replacing the battery. Also, the battery can be replaced even if it deteriorates, so there is no need to replace the main unit.
The battery can be used independently, making it portable and convenient especially during disasters! The DIY design allows us to freely choose the combination of main unit and battery according to our usage.
Lightweight and compact size, weighing only 3.8 kg (without batteries)
Output power of 600W and can be used with a variety of electrical appliances.
Capacity of 648Wh (324Wh/ battery x 2 pcs) is enough for one night of camping. If we use the battery while charging the spare battery, it can be used semi-permanently.
Attractive design with a combination of orange and black
This campaign led to many positive comments from viewers, which in turn resulted in purchases. This is a successful project that has been evaluated well by our client, who will continue to do Youtuber promotion in the future to maintain a long-lasting marketing impact.
Please stay tuned for Part 2!
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